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Hmart Opens First Norcal Location

A popular East coast chain has arrived in Northern California

by Alexander Quebec

Hmart supermarket, a popular Korean grocery store chain from New York, has opened it’s first location on De Anza Boulevard in San Jose on Wednesday and plans a multi store expansion within the South San Francisco Bay Area. Including the usual fare of fresh meat, fish and produce, the chain also offers a Korean food court and pre-made grab and go items for those on the run.

Inside the meat section at the new H Mart in San Jose on (Photo courtesy of H Mart)

The chain’s President and CEO, William Choi, said that the company chose San Jose because “San Jose is a very affluent area,”. The chain is also building a new location on the corner of Old Oakland and Brokaw and is scheduled to open in five months.

The grand opening brought in over 1,000 customers, who took in traditional Korean drum performances and Chinese Lion Dancers.

Hmart, based out of New Jersey, has locations in California, Maryland, New York, Michigan, Georgia, Pennsylvania, North Carolina, Texas, Illinois, Virginia and Massachusetts.

No official word yet as to when they plan on expanding to the East Bay or San Francisco, but Choi comments that they will be there “Maybe in a year or two…we tend to be regional draws, even from 20 to 30 miles away.”

Hmart is open everyday from 8AM to 10PM. They are located off of South De Anza Boulevard in San Jose.

H/T San Jose Mercury News

Cover photo SfEater

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