Three different Big Macs for three different appetites
by Alexander Quebec
In an effort to gain market share, popular fast food chain McDonald’s released two new burgers, a smaller version of the Big Mac called The Mac Jr. and an even larger sandwich called The Grand Mac. After test marketing the new burgers in Ohio and Texas, the chain released them nationwide this past week.
As to why the need to revamp a classic, McDonald’s Chef Mike Haracz stated “The Big Mac is a legend and a great-tasting burger…We listened to our customers who told us they wanted different ways to enjoy the one-of-a-kind Big Mac taste. The classic combination of ingredients remains timeless and customers around the world continue to enjoy its signature taste.”
Created by Jim Deligatti in 1968 in order to compete against Big Boy Sandwich in the Uniontown area of Pennsylvania. At just 45 cents ($3.10 in 2016 dollars) the burger became one of the most popular menu items at his restaurant, so much in fact that when the burger was launched throughout the USA in 1969, sales of the Big Mac accounted for over 19% of McDonald’s total business. Deligatti was reported to have eaten one Big Mac every week until he passed away at the age of 98.
Of course, some would argue that it’s the sauce that makes the burger, McDonald’s plans on giving away over 10,000 bottles of the sauce at select McDonald’s restaurants across the country.
It’s too early to tell how successful they will be, but I would image they would like them to be more like the successful McGriddles breakfast sandwich rather than the Arch Deluxe. McDonald’s plans on selling the sandwiches until March 20th.
Are you going to give them a try? Let us know what you think in the comments below.
H/T The OC Register
Cover photo credit: McDonalds.com